October 27, 2025

PGDM

Neuro-Economic Mapping: Strategic Use of Brain Signal Data in Consumer and Employee Behavior

The future of business intelligence is rapidly evolving as neuroscience integrates with marketing, consumer behavior, and human resource management. Neuro-Economic Mapping Strategy enables companies to collect and analyze brain-signal data, transforming the way organizations understand consumers and employees. With non-invasive Brain-Computer Interface (BCI) headbands becoming common, companies can passively gather high-resolution neurological information such as

PGDM

The “Agentic Corporation”: Management Strategy for Autonomous AI Business Units

In the near future, corporations may include autonomous AI business units capable of setting their own goals, managing capital, and executing market strategies without human oversight. These “Agentic Corporation Management Strategy” are not science fiction—they are the next leap in management strategy. This idea combines Organizational Theory, Business Process Management, and Financial Risk Strategy. At

Finance Department

Muting the Meltdown: A Practical Guide to Ignoring Bad News and Building Wealth

Author: Dr. Priyank Kulshreshtha, Assistant Professor, Department of Finance and Economics, GIMS, Greater Noida Awareness of one’s surroundings is widely recognized as a critical determinant of survival and success. Barry Eisler, former CIA Operations Officer and thriller author says that “The difference between being a victim and a survivor is often a low level of

International Business Department

International Business: Driving Growth in a Globalised Economy

In today’s globe, doing business internationally has changed from being a growth option to becoming a strategic imperative for companies looking to gain a competitive edge. It includes cross-border trade in products, services, technology, capital, and information, which helps businesses diversify their sources of income, enter new markets, and take advantage of international synergies. This