Neuro-Marketing Consumer Ethics in Metaverse
In today’s immersive digital economy, Neuro-Marketing Consumer Ethics has emerged as one of the most debated topics in the marketing world. The Metaverse—an evolving virtual ecosystem combining augmented reality (AR), virtual reality (VR), and haptic feedback—has revolutionized how consumers interact with brands. However, this innovation also brings new ethical dilemmas. Neuro-marketing analyzes brain activity and
