Name: Dr. Anshika Rajvanshi
Designation: Professor
Area: Marketing
Email id: anshika.pgdm@gniot.net.in
Dr. Anshika, is a Ph.D. from the Department of Management, Mewar University, specialized in the study of online shopping behavior of females. Presently, she holds the position of Professor of Marketing at GNIOT Institute of Management Studies, Greater Noida, where she contributes to both teaching and research activities. Dr. Anshika also serves as the research convener at GIMS Greater Noida, overseeing and coordinating research initiatives. She has a remarkable tenure of approximately 15 years in academia. Her passion for research is reflected in her numerous publications in esteemed national and international journals, including those indexed by ABDC, Scopus, and UGC. Additionally, she has authored a textbook, further demonstrating her scholarly contributions to the field.
RESEARCH PUBLICATIONS
BOOKS:
Rajvanshi, A. (2014, January). Management Information System: An IT Approach to Business. New Delhi: Vayu Publications Pvt Ltd. ISBN 978-93-85077-10-4.
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