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Faculty - GIMS

Dr. Anshika Raghuvanshi

Faculty at GIMS

Dr. Anshika Rajvanshi

Name: Dr. Anshika Rajvanshi
Designation: Professor
Area: Marketing
Email id: anshika.pgdm@gniot.net.in

Dr. Anshika, is a Ph.D. from the Department of Management, Mewar University, specialized in the study of online shopping behavior of females. Presently, she holds the position of Professor of Marketing at GNIOT Institute of Management Studies, Greater Noida, where she contributes to both teaching and research activities. Dr. Anshika also serves as the research convener at GIMS Greater Noida, overseeing and coordinating research initiatives. She has a remarkable tenure of approximately 15 years in academia. Her passion for research is reflected in her numerous publications in esteemed national and international journals, including those indexed by ABDC, Scopus, and UGC. Additionally, she has authored a textbook, further demonstrating her scholarly contributions to the field.

RESEARCH PUBLICATIONS

  • Rajvanshi, A. (2023). The role of motivation hygiene and organizational culture in University Teachers’ job satisfaction: an empirical analysis. World Journal of Management & Economics, 16(5). (ABDC Indexed)
  • Rajvanshi, A. (2022). Measuring the factors affecting research and development- Country level study for India. IEEE. (Scopus Indexed). [Manuscript submitted for publication]
  • Rajvanshi, A. (2021). Influence of Demographics on Female consumers’ Attitude, Intention, and Shopping Behaviour towards Online Apparel Purchase in Delhi & NCR. In IEEE 9th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (pp. 8316-8325). IEEE. (Scopus Indexed)
  • Rajvanshi, A. (2021). A study of the factors affecting anxiety level of working females in the education sector during the Covid 19 pandemic. Turkish Online Journal of Qualitative Enquiry, 12(6), 8316-8325.
  • Rajvanshi, A. (2020). Online Buying Behaviour of Female consumers towards Online Apparel Purchase in Delhi & NCR. Shodh Sanchar Bulletin, 10(40), ISSN 2229-3620. (UGC Indexed)
  • Rajvanshi, A. (2018). Demographics and Their Influence on Attitude of Female Consumers Towards Online Apparel Purchase in Delhi & NCR. Journal of Indian Research, 6(4), 42-52. ISSN 2321-4155. (UGC Indexed)
  • Rajvanshi, A. (2017). Literature review on online shopping behavior of Females. Asian Journal of Multidimensional Research, 11, 73-92. ISSN 2278-4853. (UGC Indexed)
  • Rajvanshi, A. (2017, January). A study on the impact of factors influencing online shopping behavior of consumers in Delhi. In Conference Proceedings MSME, Delhi (pp. 1-6). Enriched Publications Pvt. Ltd. ISBN 978-163535199-6.
  • Rajvanshi, A. (2015). A study of perception of IT professionals towards Individual work and team work. In Book Title (pp. xxx-xxx). ISBN 978-16-31024-51-1.
  • Rajvanshi, A. (2015). A study on the impact of factors influencing online shopping behavior of consumers. In Book Title (pp. xxx-xxx). ISBN 978-93-84869-17-5.
  • Rajvanshi, A. (2011). Customer Satisfaction Through Service Innovation. Ideal Journal of Management & IT, 2, 19-26.

BOOKS:

Rajvanshi, A. (2014, January). Management Information System: An IT Approach to Business. New Delhi: Vayu Publications Pvt Ltd. ISBN 978-93-85077-10-4.

Edited Book Chapters:

  • Rajvanshi, A. (2020). Impact of Covid19 on Marketing. Reimagining the New Normal: The Transformational Lens of Covid 19 (Chapter 14). The Bhopal School of Social Sciences, Bhopal, M.P., India. ISBN 978-81-945302-8-2.
  • Rajvanshi, A. (2020). Positive Impacts of Covid19. Pandemics 2020: Opportunities and Challenges (Chapter 17). The Bhopal School of Social Sciences, Bhopal, M.P. ISBN 978-81-945302-6-8.
  • Rajvanshi, A. (2021). Creativity & Workplace. Human Psychology (Chapter 1). ISBN 9781685091262.
  • Rajvanshi, A. (2021). Make in India: A Persuasive Thought. Walnut Publications (Chapter 17). ISBN 978-93-9114585-9.
  • Rajvanshi, A. (2021). Challenges of Digital Transformation. Digital Transformation for Sustainability (Chapter 1). ISBN 978-93-91002-09-1.
  • Rajvanshi, A. (2022). Technology-driven Transformation of Businesses: The Plunge in the Pandemic. Digital Media Economy (Chapter 4). ISBN 978-93-92288-47-0.
  • Rajvanshi, A. (2023). A comprehensive review of CHAT GPTs, AI Technology as a catalyst for educational transformation: From theory to practice. [Manuscript under process, Scopus Indexed].

CONFERENCES ATTENDED:

  • Conference on Demonetization: the road ahead at Trinity Institute of Professional Studies Delhi (25-3-17)
  • Conference on 25 years of Globalization and its impact at Indra Prastha University Delhi (12-9-16).
  • International conference on "Innovative Sustainability Practices" at PHDCCI (30-8-16).
  • Innovation in IT, Management and Education towards Digital India at MSI (21-3-15)
  • International Conference on Contemporary Management Practices Creative or Dogmatic at JIMS (6-2-2015)

INTERNATIONAL/NATIONAL SEMINARS /SEMINAR ATTENDED:

  • 1. International Seminar on Management and Computing Technologies Vision 2050 organized by IIMT 26 Aug 2017
  • 2. 25 Years of economic reforms: Issues, Challenges and solutions organized by MSME at kasturi Ram college of Higher education (7 & 8 January 2017).
  • 3. “Globalization-its Impact On Management and IT at IIMT (21-1-2015)
  • 4. International Seminar on “Recent Trends & Challenges in Management Practices And Computing and Communication Technologies”, IIMT Delhi, Jan 2014.
  • 5. National Seminar on “FDI in Indian Retail Sector effectiveness, challenges and Prospects”, IIMT Delhi, Jan 2013.
  • 6. National Seminar on “Management Education- issues, challenges and Opportunities and Recent Trends in Computing and IT Security”, IIMT Delhi, Jan 2012.
  • 7. National Seminar on “Effective Pedagogies for Education”, IIMT Delhi, Jan 2012.
  • 8. National Seminar on Emerging Trends in Information Technology, IIMT Delhi, Jan 2011.
  • 9. Participated in National Seminar on “WTO and Its Implications on various sectors of the Indian Economy” organized by IIMT, Delhi on 17th April 2010.

WORKSHOPS/ REFRESHER COURSES ATTENDED:

  • IT Security and Ethical Hacking Organized by IIMT (Delhi)- Beryl Edge (New Delhi) on 17th -18th Oct 2012
  • Personality Mapping Organized by IIMT (Delhi) on 25th October 2014
  • 2 Days workshop on Empirical research and paper development Organized by IIMT (Delhi) on 14 & 15 July 2016
  • Refresher course on Consumer awareness Organized by RBI in association with Voice NGO on 26 July 2016
  • NDTV Education Awards Organized by NDTV on 15-2-17
  • One week national workshop on multidisciplinary approach in law and applicability of research in management Organized by IIMT (Delhi) on 17 July - 22 July 2017

FACULTY DEVELOPMENT PROGRAMS ATTENDED:

  • FDP on Teaching Pedagogies Organized by IIM, Delhi on 6th March 2010
  • How to Write a Research Proposal: Difficulties and Solution Organized by IIMT, Delhi on 25th January 2011
  • Enhancing the Effectiveness of Teaching through Micro Teaching Skills Organized by IIMT (Delhi) on 14th June 2012
  • Teacher Student Relationship Organized by IIMT (Delhi) on 25th January 2013
  • Role of Ethics and human Values in Professional Lives Organized by Sant Hari Das College Of Higher education on 14th March 2014
  • 6 Days Lifelong learning in 21st century: Needs & Essentials Organized by Sant Hari Das College Of Higher education on 15-20 jan 2015
  • Spiritual development leading to personality development Organized by IIMT (Delhi) on 11 July 2016
  • Your hidden self Organized by IIMT (Delhi) on 13 July 2016
  • Are you a target of Narcissistic Abuse? Organized by IIMT (Delhi) on 20 Aug 2016
  • Defense Mechanism Organized by IIMT (Delhi) on 16 Sep 2016
  • Games people play Organized by IIMT (Delhi) on Oct 2016
  • Why people lie- psychology of lying Organized by IIMT (Delhi) on Nov 2016
  • How to develop a winning Attitude Organized by IIMT (Delhi) on Dec 2016
  • Does Positivity Enhance work performance? Organized by IIMT (Delhi) on 31 Jan 2017
  • Corporate Chanakya Organized by IIMT (Delhi) on 28 Feb 2017
  • Me and my work place Organized by IIMT (Delhi) on 26 July 2017

ACHIEVEMENTS:

  • Won Pride of the Institute Award
  • Won Best rese4archer Award
  • Won Excellence of the Institute Award
  • Won Most Punctual Faculty Award
  • Won Best Communicator Award
  • Won Best Class Teachers Award
  • Appreciation Award INL
  • Appreciation Award ILA
  • Appreciation Award IMS
  • Paper Published with ABDC, IEEE, Scopus, & UGC listed journals.
  • Worked as Editor & Reviewer at AMITY University Conference
  • Invited as Speaker by All India Research Scholars Association on 8th Jan 2023
  • Poem Publication Rajvanshi. A, (2016) “That Was your Love” ‘Arunima The Dawn’ College Magazine Delhi, Taneja Sales Coorperation Pvt. Ltd.

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