Dr. Nishant Kr. Singh:Renowned Associate Professor/Dean Examination of Marketing

Dr. Nishant Kr. Singh

Faculty at GIMS

Name: Dr. Nishant Kr. Singh
Designation:Associate Professor/Dean Examination
Area:Marketing
Email id: nishantsingh.pgdm@gniot.net.in
ORICID ID: 0000-0002-8636-8417
Vidwan ID: 161563

Dr. Nishant Kumar Singh has demonstrated a history of over 13+ years of teaching in higher education and is currently associated as an Assistant Professor at GNIOT Institute of Management Studies. As an academician he has been awarded with “Best Young Faculty Award '' by Novel Research Academy and with “Distinguished Academician Award” by Bestow Edutrex International July 2022. Dr. Nishant’s research includes papers in national and international journals listed in Scopus, UGC and others listing sources. He has jointly applied for 03 patents. He has to his credit 02 text book in the domain of Sales Management & Digital Marketing and 04 edited books. He is on board with various associations in the field of research and development like President – Greater Noida Zone of Research & Innovation wing of RFI, Founder member (Life Member) of International Association of Commerce and Management (IACM). Professional Member (Life Time) of Institute of Scholars (InSc.), Life member of “International Association of Soft Skills Trainers.

RESEARCH PUBLICATIONS

Singh, D. N.Singh, N. K (2022). “Evolving Role of Artificial Intelligence Big Data Technology in Enhancing Organizational Marketing. Manager_ the British Journal of Administrative Management, 58(6).
Singh, N. K. (2020). Direct Selling: Empowering Women through Entrepreneurship in India”. Sambodhi Journal , 43(3).
Tiwari Krati, S. B. Singh, N. K (2020.). “GREEN HRM – TODAY’S MANAGEMENT NEED”. International Journal of Engineering Research Management Technology, 7(5).
Tawri Yash, S. B. Singh, N. K(2020). A Review Paper on Major Government Policies for MSME's.”. Mukt Shabd Journal, 9(8).
Sengar, V. S.Singh, N. K (2020). A Review paper on “To Understand the Challenges of The Retail Industry Due To COVID-19”. Mukt Shabd Journal, 9(6).
Singh, N. K. (2020). “Decrypting Modification in 4P’s of Marketing Mix Post Covid 19”. Science Technology and Development Journal,, 9(6).
Sharma, B. S. Singh, N. K(2019). “A Review paper to Comprehend Impulse Buying Behaviors” . MANTHAN: Journal of Commerce and Management , 6(2), 92-104.
Varghese Jeevan John, S. D.Singh, N. K (2019). Analyzing the Impact of Blockchain Technology in India’s Digital Economy”. Global Journal of Enterprise Information System,, 11(1).
Singh, N. K. (2019). "DIRECT SELLING UNDERSTANDING ITS BUILDING BLOCKS AND CURRENT STATUS IN INDIA",. IJRAR - International Journal of Research and Analytical Reviews (IJRAR),, 6(1), 488-495,.
Singh, N. K. (2016). An Overview of FDI on Indian Pharmaceutical Industry”. Journal of Maharaja Agrasen College of Higher Education, 3
Singh, N. K. (2011). An overview of Change Management and its Implication”. YOJNA The Management Journal of KITE Group, 4(1), 61-68.

PAPER PUBLISHED IN CONFERENCE PROCEEDINGS

Singh, N. K. (2011). “Revolutionary innovation: A tool For Entrepreneurship in New Era”. Inclusive growth & Innovative Practices in Management, RKGIT, Ghaziabad,.

Books Publications

Singh N. K., and Kapoor P. K. (2023). Digital Marketing E- Commerce. Alpha International Publication (AIP)
Singh N. K, D. S. (Ed.). (2022). Edited Book "Embracing Change in Business Management social Sciences (Vol. 2). India: Weser Book,Germany.
Singh, D. S. (Ed.). (2022). Edited Book " Recent Trends In Management Social Sciences". Weser Book, Germany.
Singh, N. K. (Ed.). (2022). Edited Book "Enabling Economy Through Entrepreneurship Innovation Incubation" (Vol. 1). Germany: Weser Book International Publisher.
Mittal, D. N. (Ed.). (2021). Edited Book " Embracing Change In Business Management" (Vol. 1). National Press Associates, New Delhi.
Mittal, D. N. (Ed.). (2021). Edited Book "Recent Trends In Management " (Vol. 1). Weser Book , Germany.
Singh, P. a. (2013). Sales Management. Vayu Education of India, Delhi

CHAPTER IN BOOK

Anant Agarwal, N. K. (2022). Role of emotional Intelligence in Entrepreneurship”. In M. A. Dr. Nishant Kumar Singh (Ed.), Enabling Economy Through Entrepreneurship Innovation Incubation (Vol. 1, pp. 89-92). Weser Book , Germany.
Dr. Pooja Goel, D. S. (2022). Impact on Tourism Hospitality Industry Growth and Development. In D. S. Dr. Nishant Kumar Singh (Ed.), "Embracing Change in Business Management and Social Sciences-(ISBN-978-93-90863-09-9) (pp. 102-104). National Press Associates.
Mittal, D. N. (2022). Role of Digital Learning in Uplifting the Scales of Higher Education Along with Sustainable Development”. In D. T. Nanda (Ed.), Universities as Living Lab of Sustainability (ISBN-978-93-54358-38-8). Bloomsbury Publishing India Pvt. Ltd.
Singh, D. M. (2021). A Conceptual study on workplace stress management amongst employees”. In D. N. SIngh (Ed.), Recent Trends in Management and Social Sciences (ISBN 978-3-96492-303-5) (Vol. 1, pp. 135-138). Weser Books Germany,.
Singh, D. S. (2021). Government Initiative Towards Empowerment of Rural Women in India: A Conceptual Study”. In D. J. Dr. Rubee Singh (Ed.), “SDG-5 Gender equality Female Empowerment Policy for Sustainable Development”(ISBN 978-93-87537-82-8) (pp. 96-107). Crescent Publishing Corporation, New Delhi.
Sharma, B., Singh, N.K., Mittal, S., Yadav, S. (2022). A Study of Internal Factors Enabling Impulse Buying Behaviour—A Gap Analysis. In: Dvivedi, A., Sachdeva, A., Sindhwani, R., Sahu, R. (eds) Recent Trends in Industrial and Production Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-16-3330-0_15
Singh, D. S. (2021). Microfinance Through Self-Help Groups- Really Aids in Empowering Women? In N. K. Mittal (Ed.), Embracing Change in Business Management and Social Sciences (ISBN- 978-93-90863-23-5) (Vol. 1, pp. 25-29). National Press Associates, New Delhi.

Conference Participation

Presented research paper on “Sustainability Marketing – The Need of Hour” in an International Conference on sustainable business practices organized by department of management studies Galgotias College of Engineering & Technology on 8th -9th March 2022.
Presented paper on “Tourism Circuit: A way Towards Sustainable Tourism in Uttar Pradesh” in national Conference on Role of Science for development of nation organized by social science & Management welfare association of Karnataka & youth Economic association, Karnataka on 28th February 2022.
Presented paper on Role of Digital Learning in Uplifting the Scales of Higher Education Along with Sustainable Development'' in the 9th PRME Research conference organized on the theme of SDG of UN Global Compact by IILM Graduate School of Management, Greater Noida on 18th -19th February,2022
Presented Paper on “Fraud Risk from the new revenue recognition standards and the capitalization of internally generated Intangible assets at the time of creation” in International Conference ASBIC 2022 on VISION 2070- Achieving Sustainability through Management and Technology on 05thFebruary, 2022.
Presented a Paper on “Opportunities and Challenges in Online teaching” in 4TH Annual Conference of ASEDS organized at Dr. Ram Manohar Lohia National Law University, Lucknow on March 19-20, 2021.
Presented Paper on “Decoding Changes in Marketing Mix Post COVID-19” in a national webinar organized by Mahatma Gandhi Gramodaya University Chitrkoot Satna MP on 10th – 14th May 2020.
Presented Paper on “Review Paper on Impact on Education due to Covid-19: Challenges and Solutions” in an international seminar organized by KWAJA Moinuddin Chisti Language University & KGMU Lucknow on 05th May 2020.
Presented a Paper on “Marketing Mix COVID -19” in a national E- seminar organized by the Department of Business Management and Entrepreneurship in association with IET Dr. Rammanohar Lohia Avadh University Ayodhya on 05th May 2020.
Presented a paper on “Impact of COVID -19 on Education.” In a national level webinar organized by Department of Economics and Rural Development Dr. Rammanohar Lohia Avadh university Ayodhya on 29th -30th April 2020.
Presented a paper on “RURAL ENTREPRENEUR A HOPE FOR RURAL DEVELOPMENT'' in 1-day national seminar on “Socio Economic thoughts of Dr. Rammanohar Lohia'' organized by the Department of Economic and Rural Development, Dr. Rammanohar Lohia Avadh University Faizabad, on 12th October 2018.
Presented paper on “DIRECT SELLING: A WAY TO EMPOWER YOUTH TOWARDS ECONOMIC DEVELOPMENT” in a 1st national conference of Association of the Socio-Economic Development Studies (ASEDS) on Growing Economic and social Insecurity in India organized by Department of Economic and Rural Development, Dr. Rammanohar Lohia Avadh University Faizabad, on 11th -12th December 2017.
Presented a paper on “RURAL DEVELOPMENT: A WAY TO OVERCOME RURAL DISTRESS IN UTTAR PRADESH” in a national seminar sponsored by Govt. Of U.P organized by department of Economics at University of Lucknow on 6-7 April 2017.
Presented paper on “CONCEPTUAL FRAMEWORK OF SUSTAINABLE DEVELOPMENT TOWARDS ORGANIZATIONAL DEVELOPMENT” in an AICTE sponsored national seminar at OIMT Rishikesh on 24-25 January 2014.
Presented a paper on “REVOLUTIONARY INNOVATION: A TOOL FOR ENTREPRENEURSHIP IN NEW ERA” in a national seminar at RKGIT Ghaziabad on 15th April 2012.
Presented a paper on “AN OVERVIEW OF DIRECT SELLING INDUSTRY WITH SPECIAL REFERENCE TO AMWAY” in an international conference at pacific academy of higher education & research university, Udaipur Rajasthan on April 13-14, 2012.
Presented a paper on “AN OVERVIEW OF DIFFERENT ASPECTS OF CHANGE MANAGEMENT AND ITS IMPLICATION” in a national seminar at KITE group of institutions, Meerut on 31st March 2012.
Presented a paper on “FINANCIAL INCLUSION AS A REMEDY FOR POVERTY ALLEVIATION AND SOCIAL WELFARE” in a AICTE sponsored national seminar at Neelkanth Institute of Technology, Meerut on 17th March 2012.
Presented paper on “FDI IN RETAIL- POLICY SECTOR REFORM IN INDIA” in national seminar at College of engineering & rural technology, Meerut on 26th -27th February 2012.
Presented paper on “ROLE OF EXPERIMENTAL RESEARCH METHODS IN EDUCATION TECHNOLOGY” in national seminar at NIILM Centre for Management Studies on 10th -11th February 2012.
Present paper on Bhatt A., Pathak A.,Pandey M.Singh N.Kumar and Kumar, A., on titled "A survey based study to understand customer perception on purchase of recycled plastic products" in international conference on contemporary challenges in Management, Education, Technology & Applied Sciences at Mangalmay Institute of Management & Technology, on 09-10 April 2022.
Presented Kaur B, rijneet and Singh Nishant Kumar presented research paper titled “Pharmaceutical Sector: A Power Packed Growth Engine for Indian Economy” at an international conference on Finclusion 2019 at G L Bajaj Institute of Management and Research.
Mathur Hari Adarsh, Jafri Hiba and Singh Nishant Kumar presented research paper titled “Medical Tourism: A Study of Growth Driver for Medical Tourism in India” at an international conference on Finclusion 2019 at G L Bajaj Institute of Management and Research.
Goel Manya, Gupta Mahi and Singh Nishant Kumar presented research paper titled “Impact of Mudra Yojana on MSME with Special Reference to Agriculture Sector” at an international conference on Finclusion 2019 at G L Bajaj Institute of Management and Research.

FDP/ SEMINARS / WORKSHOP ATTENDED

Attended part 1 of Refresher FDP on universal Human values Organized by AICTE from 18^th April -22^nd April 2022.
Attended the Workshop on “Case-based Methodology: A Pedagogical Tool for Teaching” organized by Case Development Cell (CDC) of Dr. D. Y. Patil B School from 24^th to 25^th March 2022.
Attended Six days FDP on “Driving Through Success” organized by Institute of Business Management, GLA university Mathura, from 7^th -12^th March 2022.
Attended 5 Days National workshop on “Quality Accreditation with NAAC and Institutional Preparedness” organized by center for Internal Quality Assurance of Madhya Pradesh Bhoj (Open) University, Bhopal from 8^th -12^th March 2022.
Attended FDP on “Recent advancements and Emerging Technologies in the Area of Education and Research” organized by IIMT college of Management, Greater Noida from 03^rd -09^th February 2022.
Attended AICTE ATAL academy FDP on “Innovation Management” organized by Institute of Management Studies Banaras Hindu University from 21^st 2022 – 25^th Jan. 2022.
Attended AICTE ATAL academy FDP on “Design Thinking” organized Entrepreneurship Development and Industrial Coordination Department -NTTTR Chandigarh from 31^st December 2021- 04^th 2022.
Participated in One week faculty development program on “Understanding and Implementing OBE in professional education” organized by GL Bajaj Institute of Technology and Management, Greater Noida sponsored by Dr. APJ Abdul Kalam Technical University and SPIU from 23^rd Jan 2021- 29^th Jan 2021.
Participated in one week capacity building program on “Basics of Research Methods & Techniques” organized by department of Management Studies GL Bajaj educational Institutions Greater Noida, from 17^th -22^nd August 2020.
Attended a national level webinar on “Application of AI & ML on Marketing Landscape” organized by Samshodhana – faculty of research cell, School of Commerce, Jain (Deemed – to- be - university) Bengaluru, on 20^th August 2020.
Participated in the two days National Level E-Workshop on “Performing Statistical Data Analysis Using MS Excel” organized by the Department of Mathematics, Faculty of Humanities and Science, Adayalampattu Phase - II campus on 18th & 19th August 2020.
Participated and attended one day national level webinar on “Emotional Intelligence” Department of Human Resource Management, Faculty of Humanities and Science, Adayalampattu Phase - II campus on 18^th August 2020.
Participated in an online certificate course on Soft Skills organized by Department of English, Pioneer Kumaraswamy College Nagercoil Tamil Nādu, from July 27^th to 04^th August 2020.
Participated & attended one week faculty development programme on “Advanced Qualitative and quantitative Research techniques' organized by Department of Management Studies, ABES Engineering college, Ghaziabad from 24^th to 29^th July 2020.
Participated in Two days national level E Workshop on “Understanding OBS Studio &Streamyard for E-Content Creation and Live Streaming” organized by Faculty of Humanities and Science at Dr. M.G.REducational and Research Institute(Deemed to be University) on 10^th July & 11^thJuly 2020.
Participated in a webinar on “Innovation in the Indian Financial Market” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida in association with Finmark, on 04^thJuly 2020.
Participated in a webinar on “Effective Use of MS Excel at Workplace” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida in association with Productivity Expertz Services Pvt. Ltd., on 17^th June 2020.
Participated in a faculty Development Program on “Outcome Based Education and Accreditation” organized by IILM College of Engineering & Technology, Greater Noida UP, from 25^th May – 29^th May 2020.
Participated in a national webinar on “Upcoming Economic and Marketing Challenges for India Post COVID-19 Lockdown” organized by St. John’s College Agra and Sam Higginbottom University of Agriculture, Technology and Science on 19^th -20^th May 2020.
Participated in a webinar on “Skills or Marks: Important for career” organized by LLYOD Business school Greater Noida, UP on 19 May 2020
Participated In a Webinar on “E- Content Development Methodology: Four Quadrant Model, OERs and Copyright Issues" organized by Guru Angad Dev Teaching Learning Center SGTB Khalsa college University of Delhi Under Pandit Madan Mohan Malviya national Mission on Teachers and Training Under MHRD GOI on 15^th May, 2020.
Participated in International E-Panel discussion on “ONLINE LEARNING AND ITS POSITIVE & NEGATIVE IMPACT ON FUTURE GENERATION EDUCATION” organized by International School of Management, Patna, Bihar on 14^thMay 2020.
Participated in a webinar on “Exams in COVID-19: Issues and Challenges” organized by Government Girls Post Graduate College Etawah UP, on 13^th May 2020.
Attended Online Faculty Development Programme on Intellectual Property Rights (IPR) May 11-15, 2020. Organized by School of Education Sharda University Greater Noida.
Participated in an International Webinar on Innovative Techniques in Entrepreneurial Development in Covid-19 Transition organized by Counseling and Placement Cell University of Lucknow 3rd May to 5th May, 2020.
Participated In Faculty Development Programme: National Webinar on "Challenges & Opportunities before Indian Higher education due to Covid-19"organized by Guru Angad Dev Teaching Learning Center SGTB Khalsa college University of Delhi Under Pandit Madan Mohan Malviya national Mission on Teachers and Training Under MHRD GOI on May 2, 2020
Participated in an Industry Academia leadership webinar Series- II on “Digital Competency during & after Corona Times” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida, on 02^nd May 2020.
Participated in an Industry Academia leadership webinar Series- II on “Rebooting economic Development through Entrepreneurship Post Lockdown” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida, on 01^st May 2020.
Participated in an Industry Academia leadership webinar Series- I on “Unleash Your Potential During Lockdown” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida, on 25^th April 2020.
Attended a webinar session on “Reference and Database Management in Research using Mendeley” organized by IILM College of Engineering & Technology, Greater Noida UP on 24th April 2020.
Participated in an Industry Academia leadership webinar Series- I on “Unlocking Your Potential during Lockdown” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida, on 24^th April 2020.
Participated in an Industry Academia leadership webinar Series- I on “Managerial effectiveness After Covid -19” organized by Department of Management Studies GL Bajaj Educational Institutions, Greater Noida, on 23^rd April 2020.
Attended a national level four Days webinar on“An effective Research Paper Writing Skills” organized by Bhagwan Mahavir University Surat Gujarat on 13th -16th April 2020.
Attended a webinar on “Teaching Learning through Google ClassRoom" organized by IILM College of Engineering & Technology, Greater Noida UP on 11thApril 2020.
Attended a workshop on “Research writing and Software Assisted data Analysis” organized by Department Of Management Studies SRM Institute of Science And Technology Delhi NCR Campus, Ghaziabad on 28th February 2020.
Attended a workshop on “Research writing and Software Assisted data Analysis” organized by Department Of Management Studies SRM Institute of Science And Technology Delhi NCR Campus, Ghaziabad on 28th February 2020.
Attended one day Faculty Orientation Programme on Mind education – A tool for Outcome Based Education organized by GL Bajaj Institute of Management, Greater Noida on 25^th September 2019.
Attended & Participated in One week Faculty development Programme on Value Education: A living Model for a Conceivable Society from 26^th July to 01^st August 2019 organized by Department of Management Studies, GL Bajaj Educational Institutions, Greater Noida.
Attended & participated in 5 days Dr. APJ Abdul Kalam Technical University, Lucknow sponsored Faculty Development Program on “Creativity and Innovation on Teaching Learning Process” from 24^th to 28^th June 2019 at GLBITM, Gr. Noida.
Attended & participated in one day Management Conclave on “MSME: Prospects and Challenges” organized by Delhi Technical Campus in association with MSME Development Forum on 15^th March 2019.
Attended one day Faculty Development Programme on “Cross Sectional Data Analysis” on13^th October 2018, at Rukmini Devi Institute of Advanced Studies.
Attended and participated in a Faculty Development program on “DATA ANALYTICS IN MANAGEMENT RESEARCH DAMR 2018” organized at Department of ManagementStudies G L Bajaj educational Institutions, Greater Noida in association with World association for small and medium enterprises (WASME) from 16^th to 20^th July 2018.
Attended and participated in an eight days Faculty Development Programme on“UNIVERSAL HUMAN VALUES AND PROFESSIONAL ETHICS”organized by TEQIP-III and Conducted byValueEducation Cell, Dr. APJ Abdul Kalam Technical University, Lucknow at NIET, Greater Noida from 28^th May to 04^th June 2018.
Attended and participated in a Workshop focusing on “STRUCTURAL EQUATION MODELING USING AMOS” organized at Amity Institute of Competitive Intelligence & Strategic Management (AICISM) Amity University, Noida from 03^rd to 4^th April 2018.
Attended and participated in a One-day Workshop on corporate employability Skills organized by Centre for Education Growth and Research at DMS GL Bajaj Educational Institutions, Greater Noida on 21st March, 2018.
Attended and participated in a one day workshop on “E Marketing” organized by UC News and Ali Baba at Noida International University, Greater Noida on 17th January, 2018.
Attendedand Participated in a One-day National Workshop on “ACADEMIC WRITING AND CITATION” (AWC-2017) organized by School of Education at Noida International University, Greater Noida on 20th November 2017.
Attended one-week national workshop-cum- Faculty Development Programme on “Multi-Disciplinary approach in law and applicability of research in Management” organized byIdeal Institute of Management and Technology & school of Law, New Delhi from 17^th July to 22^nd July 2017.
Attended a Faculty Development Programme focusing on “ENTREPRENEURSHIP DEVELOPMENT” organized at G.L Bajaj Educational Institutions, Greater Noida,supported by DST-NIMAT, Government of India from 23^rd December 2016 to 4^th January 2017.
Attended a Management Development Programme (MDP) on “DATA VISUALISATION AND BIG DATA” organized by G.L Bajaj institute Of Management and Research, Greater Noida on 7^th December 2016.
Attended a Faculty Development Programme on “RESEARCH METHODOLOGY AND DATA ANALYTICAL TOOLS” organized by Jaipuria Institute of management, Ghaziabad from 23^rd -25^th July 2016.

Delivered a session on “Ace the Non-Verbal Communication” for the Undergraduate Students of MIMT, Greater Noida.
Delivered a session as a panelist on role of education in startup and innovation culture setup at institute level organized by research Innovation Startup University on 21st April ,2022.
Delivered a session on “Process to Become Entrepreneur/ proprietor to start educational institution” on March 26th 2022 organized by Bestow Edutrex International LLP.

GNIOT Institute of Management Studies

(Approved by A.I.C.T.E, Ministry of Education, Govt of India) Address: Plot No. 7, Chanakya Block, Knowledge Park-II, Greater Noida, (U.P.), Bharat

Important Links

Website Designed and Developed by BrandShow

Life @ GIMS (PGDM Institute)

PRAARABDH 2024: A Farewell Party

Press Freedom Day

GIMS Ignites Minds with AICTE 3-Day FDP on Human Values

SRIJAN GIMS MANAGEMENT FEST 2024

Latest News

3

PRAARABDH 2024: The Farewell Party

3

Press Freedom Day

25

2nd Onboarding Webinar for PGDM 2024-26

22

2nd International Conference

Post Graduate Diploma in Management (PGDM)

Address: Plot No. 7, Chanakya Block, Knowledge Park-II, Greater Noida, (U.P.), Bharat

Toll Free No.: 18002746969

Outreach Help Line No.: 8860606606/63

Email: admission@gims.net.in

Admission @ GIMS

Life @ GIMS

Toll Free Helpline

For Admission

For admission of West Bengal/North East/Odisha

Corporate Resource Centre

Address: Plot No. 7, Chanakya Block, Knowledge Park-II, Greater Noida, (U.P.), Bharat

Toll Free No.: 18002746969

Outreach Help Line No.: 8860606606/63

Email: admission@gims.net.in

Dr. Nishant Kr. Singh

Faculty at GIMS

Quick Links

GNIOT Institute of Management Studies

Follow Us

Important Links

Important Links

2023 - All Rights Reserved.