Life @ GIMS

Invest in yourself. When you do this, you press the fast-forward button on your success." — John Lee Dumas 

HASHTAG- The Marketing Club of GNIOT Institute of Management Studies (GIMS), Greater Noida under the banner of EMPLOYABILITY SKILL ENHANCEMENT PROGRAM (ESEP) organised a session on Demystifying Marketing Mix: The Marketer's Dilemma for the PGDM Batch 2023 – 2025. Experts of the session were Dr. Nishant Singh, Dr.Anshika Rajvanshi, and Prof. Prachi Pachaury. They focused on Marketing Mix and importance of 4p’s. The session aimed to equip participants with the knowledge and also explain how 4ps’ plays a crucial role in shaping a company's marketing strategy and influencing consumer behavior.

The key takeaways from the session were:

1.Understanding the concept of marketing mix and how it interconnects and impacts the overall success of a marketing campaign.

2. Understanding of the target audience, market dynamics, and competitive landscape.

3. Balancing the elements of the marketing mix to meet customer needs while ensuring profitability and brand positioning poses a significant dilemma for marketers.

The session provided attendees with valuable insights and practical steps about the importance of a well-thought-out marketing mix and the challenges marketers encounter in making informed decisions to create successful marketing strategies. By demystifying the marketing mix and understanding its complexities, marketers can navigate this dilemma effectively and develop strategies that resonate with their target audience, drive sales, and achieve business goals.

Proud Moments and Gratitude

Congratulations to all our participants for successfully completing the Executive Development Program on 'Mastering the Art of Communication'! Your dedication and commitment to enhancing your skills are truly commendable. Here's to the next chapter of empowered leadership and effective communication.

A special thank you to Dr. Bhupender Kr. Som for visionary leadership.

Gratitude to Dr. Imad Ali for program orchestration.

Applause for impactful sessions by Dr. Shalini Sharma, Prof. Honey Qaisar & Prof. Ranu Saxsena.

Cheers to your growth journey!

GIMS, Greater Noida successfully hosted the Corporate Jumble Run sponsored by ION Trading in association with corporate fitness partner Talent Connect India on August 20,2023. The Jumble Run witnessed participants from over 1000 corporates and various renowned companies like Paytm, Adobe, Clearwater Analytics and Cadence to name a few.

The students of GIMS enthusiastically volunteered to facilitate the event. A true display of collaboration and teamwork!

The Induction Programme for the PGDM 2023-25 New Batch culminated into the Fresher's Party- Bienvenidos Novatos for the entire PGDM 23-25 Batch.

The Party witnessed several performances of the Senior batch along the traditional Ramp Walk. The party was emblazed by the rocking performances of Haryanvi Music industry superstar Pranjal Dahiya. One and all danced to the tunes of the rockstar.

"Ethics is knowing the difference between what you have a right to do and what is right to do-Potter Stewart"

GNIOT Institute of Management Studies (GIMS) organized Expert session on the 'Role of Ethics in Management' on 4th Aug 23 for the PGDM 2023-25 Batch.

The expert speaker of the session- Shri Sri Mohan Singh,delivered an excellent coverage to understanding ethical considerations within management practices and their impact on decision-making and organizational culture. The session aimed to promote awareness of cultural differences and their influence on ethical perspectives, helping individuals navigate diverse and global workplaces. He further discussed how Mahatma Gandhi emphasized on moral values, nonviolent resistance, and a commitment to social justice.

Corporate Resource Centre (CRC), GNIOT Institute of Management Studies (GIMS) organized an industrial visit to Yakult Danone India Pvt. Ltd., Sonipat, Haryana for its PGDM 2022-24 batch. 

Students visited the state-of-the-art facility of Yakult and learnt more about the practical implications of management concepts and practices. Yakult, being the global leader in the probiotic segment, is surely an organization to look up to. 

We thank the team #Yakult for thier professional approach and amazing hospitality.

Invest in yourself. When you do this, you press the fast-forward button on your success." — John Lee Dumas
HASHTAG -The Marketing Club of GNIOT Institute of Management studies ( GIMS ), Greater Noida under the banner of  EMPLOYABILITY SKILL ENHANCEMENT PROGRAM (ESEP) is organizing a session on Demystifying Marketing Mix: The Marketer's Dilemma for the PGDM Batch 2023 – 2025.
Marketing as domain is undergoing significant changes. Social media, product Innovation, advertising, and Digital Marketing, to mention a few, are now vying for consumers' and marketers' attention. These changes have fashioned what is known as the marketer's dilemma. Today's marketer has more ways than ever before to connect with their target audience. However, it has never been more challenging to capture that user's interest and keep it. 
To develop some more insights on the topic we have our resource persons  Dr. Nishant Kr. Singh Associate Professor & Area Chair- Marketing, Dr. Anshika Rajvanshi, Professor -Marketing and Prof. Prachi Pachaury, Assistant Professor- Marketing The session is designed to guide & equip students in channelizing their conceptual knowledge into practical aspects and give an insight about the 4 P’s of Marketing Mix. The students will also learn how to create a marketing plan for products.

Corporate Resource Centre(CRC),GIMS,  Gr. Noida organized another informative episode of the Chanakya Talk Series (CTS) on 22nd July, 2023. The corporate guest for the event was Mr. Alok Kumar Sr. Director- DHL Supply Chain, the largest company providing courier, package delivery and express mail services.
Mr. Alok Kumar threw some light on "Supply chain transparency for critical collaborations". His talk highlighted the role of technology, including IoT, and data analytics, in enabling transparency across the supply chain. He shared examples of how DHL Supply Chain has leveraged technology to enhance visibility, traceability, and accountability in their operations. 

NUTAN- The Innovation & Entrepreneurship Cell at GIMS, Greater Noida, under the flagship of Institution's Innovation Council (IIC) & InnovateUp (Incubator) organised an engaging and informative online session on "Accelerators/Incubation- Opportunities for Students & Faculties - Early Stage Entrepreneurs on 21st July, 2023. The event aimed to educate the academic community about the role of accelerators and incubators in fostering innovation, nurturing entrepreneurship, and supporting early-stage ventures.

The session was graced by the esteemed presence of Mr. Sanyam Dhingra, DGM- Venture Development at  Atal Incubation Centre, BIMTECH, who brought his vast experience and expertise to the discussion. Mr. Sanyam Dhingra took the virtual stage, shedding light on the fundamental differences between Incubation and acceleration programs. He emphasized that both these support systems play a crucial role in nurturing startups and early-stage ventures. The session focused on the various opportunities available for students and Faculties through Incubation and acceleration programs. Participants were informed about how they can transform their innovative ideas into reality and leverage the expertise of mentors and industry professionals to refine their business models.

I've had thousands of problems in my life, most of them never actually happened.”- Mark Twain

Abhyuday- The OB & HRM Club, GIMS had organized a workshop on “Stress Management & Building Resilience’ under the banner of Employability Skill Enhancement Program on 19th July 2023.

During the session, Dr. Rayat helped students to develop and implement effective strategies in dealing with stress at the personal or organisational level and how to manage stress in the workplace effectively. During this workshop, students learnt various techniques, which will help them to reduce and handle the stress that impacts their daily lives. The workshop aimed to help students to identify signs of stress and other mental health issues in individuals.